One in Ten Sponsorship & Advertising
One In Ten offers sponsors year-round exposure...
In print and online to a highly motivated, brand-loyal audience that rewards businesses who support glbt nonprofits.
Take a look at highlights from recent research by market research leader Harris Interactive and the premiere glbt marketer, Witeck-Combs Communications:
46% of gay consumers prefer products from companies that support nonprofits serving the gay and lesbian community over competing products that do not.
4 out of 10 gay consumers — if they perceive product quality and value as equal — prefer to purchase products from companies that advertise in gay and lesbian media.
27% of gay consumers always ask for brand names (i.e. “Tanquery and tonic” instead of “gin and tonic”) when ordering alcoholic beverages. Just 18 percent of heterosexual consumers order by brand.
42% of glb individuals say advertisements read online influence purchasing decisions for one product or service over another, versus only 35 percent of non-gays.
Begin your rewarding relationship...
With One In Ten, its donors, volunteers, and patrons.
