One
In Ten offers sponsors year-round exposure in print and online
to a highly motivated, brand-loyal audience that rewards businesses
who support glbt nonprofits.
Take a look at highlights from recent
research by market research leader Harris Interactive and the
premiere glbt marketer, Witeck-Combs Communications:
46% of
gay consumers prefer products
from companies that support nonprofits serving the gay and lesbian
community over competing products that do not.
4
out of 10 gay consumers – if they perceive product quality
and value as equal
– prefer to purchase products
from companies that advertise in gay and lesbian media.
27%
of gay consumers always ask
for brand names (i.e. “Tanquery and tonic” instead
of “gin and tonic”) when ordering alcoholic beverages.
Just 18 percent of heterosexual consumers order by brand.
42% of
glb individuals say advertisements
read online influence purchasing decisions for one product or
service over another, versus only 35 percent of non-gays.
Begin your rewarding
relationship with One In Ten, its donors, volunteers, and patrons.
• CONTACT
One In Ten Executive Director Margaret Murray.
• DOWNLOAD
more information about sponsorship opportunities at Reel Affirmations
and other One In Ten events.
• READ
HIGHLIGHTS of the Harris Interactive and Witeck-Combs research into
the glbt market.
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